Health insurance ads were up this year despite a slashed budget

Dan Gorenstein Dec 15, 2017
HTML EMBED:
COPY

Health insurance ads were up this year despite a slashed budget

Dan Gorenstein Dec 15, 2017
HTML EMBED:
COPY

Today is the last day to enroll in Obamacare insurance plans. Earlier this year, the Trump administration slashed the Affordable Care Act advertising budget by $90 million, so many people assumed there would be far fewer TV ads encouraging people to sign up. But it turns out there’s been 51 percent more insurance commercials compared to a similar time last year. So what’s going on?

Click the audio player above to hear the full story. 

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.