Marketplace for Wednesday September 17, 2014
Sep 17, 2014

Marketplace for Wednesday September 17, 2014

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Yahoo is one of the biggest investors in Alibaba and the company stands to gain billions in the coming IPO. So what will Yahoo do with all that cash? Plus, the Fed’s Open Market Committee meeting concludes its two days of meetings in Washington today. Fed Chair Janet Yellen has hinted that interest rates could soon be on the upswing. But today’s CPI numbers came in lower than expected, and inflation continues to hover below the Fed’s 2 percent target. How much do low inflation rates complicate the Fed’s plans to raise interest rates? Also, not a good time to be embattled NFL commissioner Roger Goodell. Anheuser-Busch has fired a warning shot to the NFL, and hotel chain Radisson has pulled its corporate sponsorship from the Minnesota Vikings. But are some levers more powerful than others? 

Segments From this episode

Four ways the web is helping TV advertising

Sep 16, 2014
Big data isn't killing TV ads, it's making them more targeted and less annoying

Things have changed since Leonard Maltin started reviewing

Sep 17, 2014
He has been in TV and movie reviewing business since the 1960s.

Dropping its NFL sponsorship pays off for Radisson

Sep 17, 2014
Dropping the league — and the coverage that followed — was a marketing touchdown.

Can advertisers pressure the NFL?

Sep 17, 2014
We look at the power of sponsors as more distance themselves from the NFL.

Will the Scottish referendum come down to 'Braveheart' or cool head ?

Sep 17, 2014
Opponents of Scottish independence say emotion is getting the better of independence supporters.

Yahoo will make a lot of money off the Alibaba IPO

Sep 17, 2014
But how will they spend it?

How will low inflation complicate the Fed’s plans?

Sep 17, 2014
Today's CPI numbers came in low despite Yellen's hint that interest rates could be on the upswing.

Rail delays shut down Midwestern power plants

Sep 17, 2014
Minnesota utility couldn't get enough coal by rail to keep four plants operating

Can advertisers pressure the NFL?

Sep 17, 2014
We look at the power of sponsors as more distance themselves from the NFL.

Yahoo is one of the biggest investors in Alibaba and the company stands to gain billions in the coming IPO. So what will Yahoo do with all that cash? Plus, the Fed’s Open Market Committee meeting concludes its two days of meetings in Washington today. Fed Chair Janet Yellen has hinted that interest rates could soon be on the upswing. But today’s CPI numbers came in lower than expected, and inflation continues to hover below the Fed’s 2 percent target. How much do low inflation rates complicate the Fed’s plans to raise interest rates? Also, not a good time to be embattled NFL commissioner Roger Goodell. Anheuser-Busch has fired a warning shot to the NFL, and hotel chain Radisson has pulled its corporate sponsorship from the Minnesota Vikings. But are some levers more powerful than others? 

Music from the episode

Mansard Roof Vampire Weekend
Tighten Up The Black Keys
Nothing To See Four Tet
Dilettante St. Vincent